On five-star pandemic branding

NHS Medical Consultant • 16 June 2023

The pandemic branding team deserves a gold star.


  • Brain damage = ‘Brain fog’.
  • Cardiac damage = ‘Fatigue’.
  • Long Covid (Vascular disease affecting every organ system) = ‘Anxiety’.
  • A leading cause of death worldwide = ‘Mild’.
  • Hospital admissions = ‘Probably in with something else’.


© 2023 Prognostic Chats.


“How mild can a cigarette be?”


‘In a recent coast-to-coast test, hundreds of men and woman smoked Camels — and only Camels — for 30 consecutive days.


These people smoked on the average of one to two packs a day.


Each week, during the entire test period, throat specialists examined these Camel smokers. A total of 2470 careful examinations were made. The doctors who made the throat examinations of these Camel smokers reported:


NOT ONE SINGLE CASE OF THROAT IRRITATION due to smoking CAMELS!


According to a Nationwide survey:


MORE DOCTORS SMOKE CAMELS than any other cigarette.


Doctors smoke for pleasure, too! And when three leading independent research organizations asked 113,597 doctors what cigarette they smoked, the brand named most was Camel!


Money-Back Guarantee!’


Courtesy of R.J. Reynolds Tobacco Company.


“Give your throat a vacation... Smoke a FRESH cigarette.”


‘Mild... NO CIGARETTY AFTER-TASTE.’


Courtesy of R.J. Reynolds Tobacco Company.