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Knock-knock... It’s mild!
“How mild can a cigarette be?”
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Learn Real Mildness... it’s easy
‘Just make your next pack Chesterfields, that’s all, and as quick as you can light up, you’ll learn the meaning of real mildness... and you will learn this too, Chesterfields are cooler and defintely better-tasting. You get all of the right answers to your smoking pleasure with Chesterfields... the busiest cigarette in America.’
Chesterfield – THEY SATISFY
1940 Liggett and Myers Tobacco Co.

Mildness is a Pleasure with Pall Mall
‘Don’t miss the fun of smoking...’
Outstanding... and they are Mild!

Pall Mall’s natural mildness is so good to your taste!
‘For flavor and enjoyment you just can’t beat Pall Mall’s natural mildness. It’s so good to your taste. Never too strong. Never too weak. Always just right! Enjoy satisfying flavor... so friendly to your taste.’
So smooth, so satisfying, so downright smokeable!

How mild can a cigarette be?
‘In a recent coast-to-coast test, hundreds of men and women smoked Camels – and only Camels – for 30 consecutive days. These people smoked on the average of one to two packs a day. Each week, during the entire test period, throat specialists examined those Camel smokers. A total of 2470 careful examinations were made. The doctors who made the throat examinations of these Camel smokers reported:
“NOT ONE SINGLE CASE OF THROAT IRRITATION due to smoking CAMELS!”
According to a Nationwide survey:
MORE DOCTORS SMOKE CAMELS than any other cigarette
Doctors smoke for pleasure, too! And when three leading independent research organizations asked 113,597 doctors what cigarettes they smoked, the brand named most was Camel!’
Money-Back Guarantee!

Rothmans SPECIAL
Extra Special. Extra Mild.
‘Enjoy the great taste of Rothmans in a special mild cigarette.’
Warning: Health and Welfare Canada advises the danger to health increases with amount smoked – avoid inhaling.
RALEIGH EXTRA MILDS
Mild. But not Meek.
‘Because Raleigh always starts with more full flavor than the ordinary cigarette, more flavor comes across in Raleigh Extra Milds. Mild, yes, because they’re lowered tar. But not meek, because they’re Raleigh.’
Warning: The Surgeon General Has Determined That Cigarette Smoking is Dangerous To Your Health.

GIVE YOUR THROAT A VACATION
‘Smoke a FRESH cigarette.’
CAMELS ~ Mild... No Cigaretty After-Taste
NEW! CAMEL MILD INTERNATIONAL
R.J. Reynolds Tobacco Company, Winston-Salem, N.C.

IT’S CHESTERFIELD
‘Up at dawn or to bed at dawn... fresh or fagged, more smokers every day are finding this out... for Real Smoking Pleasure it’s Chesterfield’s Milder, Better Taste every time.’
MILDNESS and BETTER TASTE

DANGER... Aunt Nellie’s UPSTAIRS!
‘The Zeros started to dive. “I was a pigeon,” Sharkey said later. Visibility unlimited... no cloud-cover to hide in. He could not try to shoot it out with the Nips, because the transport carries no guns for fighting back. It’s dive – or else! And transports aren’t meant for diving...’
COLORS OF THE DAY
Thanks to the Chemical Warfare Service, G.I. Joe now talks in a new battle language – in color.
‘Using colored smoke grenades in code combination, Charlie signals exact target location to air support above.
“No job for a color-blind guy. Hey! There comes one of our A-20’s down for a look!”
“Nice goin’ Charlie. You called those signals right on the nose!”’
The Service First ~ CAMELS ~ First in the Service

NOW... Scientific Evidence on Effects of Smoking!
“Believe me, folks, you’ll want to read this important new evidence on the effects of smoking. Then you’ll say, as I do... MUCH MILDER! CHESTERFIELD IS BEST FOR ME!”
‘A MEDICAL SPECIALIST is making regular bi-monthly examinations of a group of people from various walks of life. 45 percent of this group have smoked Chesterfield for an average of over ten years.
After ten months, the medical specialist reports that he observed... no adverse effects on the nose, throat and sinuses of the group from smoking Chesterfield.’
MUCH MILDER ~ CHESTERFIELD IS BEST FOR YOU

RAMESES Modern Mildness ~ New Light on Smoking Pleasure
‘Steady smokers who turn to Rameses find a milder, smoother, more downright refreshing tobacco flavor, day in and day out. Rameses Modern Mildness is today’s most pleasing cigarette quality.’
BLENDED BY STEPHANO BROTHERS ~ RAMESES 1895-1945
THE ARISTOCRAT OF CIGARETTES FOR HALF A CENTURY

MILLIONS MUST AGREE – BECAUSE CAMEL LEADS ALL OTHER BRANDS!
‘Smokers all over the country have made the sniff test, the puff test – and the thorough 30-day Camel test to find out the score on cigarette mildness.
Now, after all the mildness tests, the smoke has cleared and Camel has its biggest lead in popularity in 25 years! The latest published figures show that Camel leads all other brands by billions of cigarettes!
Joan Crawford made her own 30-day Camel test – and compared for mildness and flavor. So have many other smokers. Start your own sensible 30-day Camel test today. Enjoy Camel’s rich, full flavor – a flavor no other cigarette has. And see just how mild a cigarette can be – pack after pack, week after week!’
‘TV STAR PHIL SILVERS KNOWS: PLEASURE HELPS YOUR DISPOSITION – IT’S A PSYCHOLOGICAL FACT!’
No other cigarette tastes so rich, yet smokes so mild

Let your own TASTE and THROAT be the judge!
There’s never a rough puff in a Lucky...
“I always count on Luckies for a perfect performance!”
‘Correct, Mr. Evans... you can always count on Luckies to give you the real smoothness, mildness and deep-down smoking enjoyment you want. And, smokers, you can depend on Luckies because Lucky Strike means fine tobacco – fine, light, naturally mild tobacco that’s always smooth.
Yes, let your own taste and throat be the judge. Find out for yourselves – get a carton of Luckies today!’
Lucky Strike... so round, so firm, so fully packed – so free and easy on the draw

The TAREYTON Twosome
‘For better smoking, ask for Herbert Tareyton. You’ll enjoy the mild, rich-tasting blend of famous quality tobaccos and you’ll like the genuine cork tip that always stays firm and fresh... that adds so much to your smoking pleasure.
All the pleasure comes thru... the taste is great! Filter Tip Tareyton smokes milder, smokes smoother, draws easier. And Tareyton’s filter is pearl-gray because it contains Activated Charcoal for real filtration. It’s the best in filtered smoking!’
Only FILTER TIP TAREYTON gives you Activated Charcoal filtration
PRODUCTS OF THE AMERICAN TOBACCO COMPANY, AMERICA’S LEADING MANUFACTURER OF CIGARETTES

‘Estimated cumulative excess deaths during COVID-19, World.’
From 1 Jan 2020 to 10 June 2024:
❂ Lower bound, excess deaths: 19.24 million people.
❂ Central estimate, excess deaths: 27.27 million people.
❂ Upper bound, excess deaths: 36.29 million people.
Since 17 June 2024: Zero (0) excess deaths.
❂ Confirmed COVID-19 deaths: 7.05 million people.
Data source: The Economist (2024); World Health Organization (2025).
Accessed: 25 September 2025.
© 2025 OurWorldInData.org ➤ / Annotations by C19.Life.
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More... Smoke, mirrors and mild propaganda




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