“How
mild
can a cigarette be?”
A copycat tale of mildness, tobacconists, Public Health, and SARS-CoV-2.
Learn Real Mildness...
it’s easy
‘Just make your next pack Chesterfields, that’s all, and as quick as you can light up, you’ll learn the meaning of real mildness...’
Chesterfield
– THEY SATISFY
Mildness is a Pleasure with Pall Mall
‘Don’t miss the
fun
of smoking...
For flavor and enjoyment you just can’t beat Pall Mall’s
natural mildness. It’s so good to your taste. Never too strong. Never too weak. Always just right!’
Outstanding... and they are
Mild!
How mild can a cigarette be?
‘In a recent coast-to-coast test, hundreds of men and women smoked Camels – and only Camels – for 30 consecutive days.
These people smoked on the average of
one to two packs a day.
Each week, during the entire test period,
throat specialists examined those Camel smokers. A total of 2470
careful examinations were made.
The
doctors who made the throat examinations of these Camel smokers
reported:
“NOT ONE SINGLE CASE OF THROAT IRRITATION due to smoking CAMELS!”
According to a Nationwide survey:
MORE DOCTORS SMOKE CAMELS than any other cigarette
Doctors smoke for pleasure, too! And when three leading independent research organizations asked 113,597 doctors what cigarettes they smoked, the brand named most was Camel!’
Money-Back Guarantee!
Extra Special.
Extra Mild.
‘Enjoy the great taste of Rothmans in a special mild cigarette.’
Warning:
Health and Welfare Canada advises the danger to health increases with amount smoked – avoid inhaling.
Mild.
But not Meek.
‘Mild, yes, because they’re lowered tar. But not meek, because they’re Raleigh.’
Warning:
The Surgeon General Has Determined That Cigarette Smoking is Dangerous To Your Health.
“GIVE YOUR THROAT A VACATION ~
Smoke a FRESH cigarette.”
‘If the cigarette you have been
smoking stings
or
burns your throat, switch to Camels and see the difference.
It’s the
peppery dust
left in tobacco by inefficient cleaning methods that
makes you cough.
It’s the
unkindly hot smoke
of harsh, dried-out tobacco that
burns
and
irritates
your throat.
There is no peppery dust in Camels – that’s whisked away by
a special vacuum-cleaning process.
There are no stale, crumbly, parched tobaccos – the fine Turkish and mild Domestic tobaccos of which Camels are blended come to you in prime, factory-fresh condition, thanks to the
Humidor Pack.
This
scientific germ-safe wrapping
– not plain ordinary Cellophane, but
moisture-proof Cellophane
which
costs nearly twice as much
– seals in all the natural aroma and freshness, seals it so tightly that wet weather cannot make Camels damp, nor drought weather make them dry.
Camels are
milder
and
more throat-friendly
because they are
dust-free
and
fresh.
Give your throat a vacation, switch to Camels for just one day. Then leave them – if you can.’
Mild...
No Cigaretty After-Taste
NEW!
CAMEL MILD INTERNATIONAL
Tar 9 mg, Nicotine 0,8 mg.
IT’S CHESTERFIELD
‘...for Real Smoking Pleasure it’s Chesterfield’s Milder, Better Taste every time.’
MILDNESS and BETTER TASTE
DANGER...
Aunt Nellie’s UPSTAIRS!
‘The Zeros started to dive. “I was a pigeon,” Sharkey said later. Visibility unlimited... no cloud-cover to hide in. He could not try to shoot it out with the Nips, because the transport carries no guns for fighting back. It’s dive – or else! And transports aren’t meant for diving...’
COLORS OF THE DAY
Thanks to the Chemical Warfare Service, G.I. Joe now talks in a new battle language –
in color.
‘Using colored smoke grenades in code combination, Charlie signals exact target location to air support above.
“No job for a color-blind guy. Hey! There comes one of our A-20’s down for a look!”’
The Service First
~
CAMELS
~
First in the Service
NOW... Scientific Evidence on Effects of Smoking!
“Believe me, folks, you’ll want to read this important
new evidence on the effects of smoking. Then you’ll say, as I do...
MUCH MILDER! CHESTERFIELD IS BEST FOR ME!”
‘A MEDICAL SPECIALIST
is making
regular bi-monthly examinations of a group of people from various walks of life. 45 percent of this group have smoked Chesterfield for an
average of
over ten years.
After ten months, the medical specialist reports that he observed...
no adverse effects on the nose,
throat and sinuses of the group from smoking Chesterfield.’
MUCH MILDER
~
CHESTERFIELD IS BEST FOR YOU
RAMESES Modern Mildness
‘Rameses Modern Mildness is today’s most pleasing cigarette quality.’
The Aristocrat of Cigarettes for Half a Century
MILLIONS MUST AGREE – BECAUSE CAMEL LEADS ALL OTHER BRANDS!
‘Smokers all over the country have made the
sniff test, the
puff test
–
and
the thorough
30-day Camel test
to find out the score on cigarette mildness.
Now, after
all
the mildness tests, the smoke has cleared and Camel has its biggest lead in popularity in 25 years! The latest published figures show that Camel
leads all other brands by billions of cigarettes!
Joan Crawford
made her own 30-day Camel test – and compared for mildness and flavor. So have many other smokers.
Start your own
sensible
30-day Camel test today. Enjoy Camel’s rich, full flavor – a flavor no other cigarette has. And see just how mild a cigarette can be –
pack after pack,
week after week!’
‘TV STAR PHIL SILVERS KNOWS:
PLEASURE HELPS YOUR DISPOSITION
–
IT’S A PSYCHOLOGICAL FACT!’
No other cigarette tastes so rich,
yet smokes so mild.
The TAREYTON Twosome
‘Filter Tip Tareyton
smokes milder,
smokes smoother,
draws easier. And Tareyton’s filter is pearl-gray because it contains
Activated Charcoal
for
real filtration. It’s the best in filtered smoking!’
Only
FILTER TIP TAREYTON
gives you
Activated Charcoal filtration
Spend a milder moment with Raleigh
‘A special treatment softens the tobaccos for a smoother, milder taste.’
For a TREAT instead of a TREATMENT...
‘No
medical war whoops
from Old Gold...
We’re Tobacco Men,
not
Medicine Men!’
‘No
heap big medicine talk... Old Gold cures just one thing: The World’s Best Tobacco.’
...smoke Old Golds.
MEDICAL AUTHORITIES RECOGNIZE PHILIP MORRIS proved far less irritating to the smoker’s nose and throat!
‘DO YOU
INHALE?
All smokers do – sometimes. And
when
you inhale, there’s added chance of irritation.
So – choose
your
cigarettes with care!
Eminent doctors long ago reported that, compared with the strikingly contrasted Philip Morris:
four other leading cigarettes
were found to average
235% more irritant –
with irritant effects lasting more than five times as long!*
*As reported in leading medical journals.
Our ads
neither coax nor hoax
–
YOU DON’T find
personal opinions...
private research...
high-pressure claims...
or
special pleading...
in ads for Philip Morris cigarettes.
Claims or pleas
look silly against this vital, proved difference. Reported by eminent doctors – in
medical journals.
Their own findings that: When smokers changed to Philip Morris,
every
case
of
irritation
of the
nose
and
throat
– due to smoking –
cleared
up
completely, or
definitely
improved! Actual
men and women smokers, mind you –
not
laboratory
“analysis”.
Proof
that PHILIP MORRIS are
far
less
irritating
to your nose and throat.
NOTE:
we do not claim curative power
for PHILIP MORRIS. But, man! What solid proof
they’re better...
safer... to smoke! And do they taste
GOOD!’
PICTURE OF PERFECT SMOKING PLEASURE without smoking penalties.
Guard Against Throat-Scratch
Study this Puff Chart:
PUFF BY PUFF YOU’RE ALWAYS AHEAD WITH PALL MALL
‘PALL MALL’s greater length of fine tobaccos travels the smoke further... filters the smoke and makes it mild. Here’s mildness you can measure.’
Outstanding... and they are
MILD!
DO YOU THINK YOU ARE SMOKING TOO MUCH?
‘Then here, at last, is the cigarette
especially blended for you!
Embassy gives you all the satisfying character, all the full-bodied flavor you enjoy in your present brand.
Yet, one of
America’s leading research laboratories
reports milder Embassy smoke averaged
over 60% less Acid-Tars
than that of 4 leading brands tested, when smoked the same normal length.
This
amazing result
indicates you get
virtually no more Acid-Tars
in three Embassys than in
one
ordinary cigarette!
So... if you think you are smoking too much... give Embassys a try.
You’ll find that your
last cigarette
of the day will taste as
fresh
and
pleasant as your first!
Now...
Inhale
to your
heart’s content!’
Over 60% less Acid-Tars
than that of 4 leading brands tested!
SILVA THIN
~
THE ONE THAT’S IN
‘Silva Thins 100’s have less
“tar” than other Thins, even less than most Kings. But even better: Silva Thins have taste.’
SILVA THIN
~
THE ONE THAT’S THIN AND RICH
Latest
U.S. Government figures
show Silva Thins
lowest in tar
and
nicotine
of all 100’s.
THE SLIMMEST SLIM IN TOWN
CAPRI
SURGEON GENERAL’S WARNING:
Cigarette Smoke Contains Carbon Monoxide
SURGEON GENERAL’S WARNING:
Quitting Smoking Now Greatly Reduces Serious Risks to Your Health
SURGEON GENERAL’S WARNING:
Smoking By Pregnant Women May Result in Fetal Injury, Premature Birth, And Low Birth Weight
Be Happy ~
Go Lucky!
‘L.S./M.F.T. ~ Lucky Strike Means Fine Tobacco.’
CAPRI
Regular, 9 mg. “tar”, 0.8 mg. nicotine.
av. per cigarette by FTC method.
the slimmest slim!
SURGEON GENERAL’S WARNING:
Smoking Causes Lung Cancer, Heart Disease, Emphysema, and May Complicate Pregnancy.
SURGEON GENERAL’S WARNING:
Smoking By Pregnant Women May Result in Fetal Injury, Premature Birth, And Low Birth Weight.
SURGEON GENERAL’S WARNING:
Quitting Smoking Now Greatly Reduces Serious Risks to Your Health.
SURGEON GENERAL’S WARNING:
Cigarette Smoke Contains Carbon Monoxide.
“DO YOU INHALE?”
“Certainly...”
“What’s there to be afraid of?”
“Everybody’s doing it!”
‘... wonder why cigarette advertising generally avoids this question?
One of the
mysteries in cigarette advertising has been the apparent
fear of the word “inhale”.
It seems rather
foolish – for everybody inhales – whether they realize it or not... every smoker breathes in some part of the smoke he or she draws out of the cigarette.
Think, then, how important it is to be certain that
your cigarette smoke is
pure and clean – to be sure that you don’t inhale certain impurities.
Do you inhale?
Lucky Strike has dared to raise this vital question... because when you smoke Luckies
your delicate membranes get the protection no other cigarette affords.
All other methods have been made
old-fashioned by Luckies’ famous
purifying process. Luckies created that process. Only Luckies have it!
Do you inhale? Of course you do! So truly this message is for you.’
7 out of 10 smokers inhale knowingly... the other 3 inhale unknowingly!
“It’s toasted.”
“I discovered the smooth taste.”
‘Our unique
charcoal filter smooths the smoke without thinning the taste.’
Av. per cigarette: Regular: 7.0mg “tar” 0.6mg nicotine.
Belmont Milds
Warning:
Health and Welfare Canada advises that danger to health increases with amount smoked – avoid inhaling.
For people with a taste for something milder.
Av. per cigarette: 100 mm: 14 mg “tar”, 1.0 mg nicotine. King Size: 13 mg “tar”, 0.9 nicotine.
Warning:
Health and Welfare Canada advises that danger to health increases with amount smoked – avoid inhaling.
Virginia Slims
‘In the new crush-proof purse pack.’
9 mg “tar”, 0.7 mg nicotine, av. per cigarette by FTC method.
You’ve come a long way, baby.
Warning:
The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health.
This is L&M – super bad
‘That show was out-of-sight.
You can still feel every note.
They played hot and hard.
They gave you the truth.
And now
you’re both ripe for L&M.’
‘The bold earth colors
of Africa right here at home.
A happy reminder
of roots to be proud of.
The very thought turns you
on to a real good feeling.
And now
you’re both ripe for L&M.’
‘Her pad.
Ribs and a good rap
topped off with a sweet
potato pie and coffee –
you can’t take another bite.
And now
you’re both ripe for L&M.’
Ah, the taste of an L&M Super King – super bad.
Warning:
The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health.
‘Hospital-Admitted Patient Care Activity: England.’
Chart data:
Apr 2013/2014
to
Apr 2025:
❂
Mixed lung conditions, age 0-70+.
Chart data accessed:
23 October 2025.
❂ To inspect/enlarge:
Right-click
on image and
‘Open image in new tab’.
© 2025
NHS England
/
Charts by
Tern.
➤
Modern Mildness
‘The aristocrat of airborne diseases: Because Omicron is Mild.’
All the Gentleness of SARS-2
–
Wrapped up in One, Simple Virion
Covid
Omicron
® 2021 –
‘Estimated cumulative excess deaths during COVID-19, World.’
From
1 Jan 2020
to
10 June 2024:
❂
Lower bound, excess deaths:
19.24 million
people.
❂
Central estimate, excess deaths:
27.27 million
people.
❂
Upper bound, excess deaths:
36.29 million
people.
Since
17 June 2024:
Zero
(0) excess deaths.
❂
Confirmed COVID-19 deaths:
7.05 million
people.
Chart data accessed:
25 September 2025.
© 2025
OurWorldInData.org
/
Annotations by
C19.Life.
➲
More... Smoke, mirrors and mild propaganda
by C19.Life
•
1 November 2025
“We’re going to need a bigger Greek alphabet.”
by Dr. David Keegan
•
8 December 2023
❦ “The reason why most people aren’t taking Covid-19 seriously is because they simply can’t imagine that their public health body would abandon protections and let an incredibly disabling and airborne virus spread wildly. They will be very angry when it becomes clear to them that that’s exactly what has happened.” ❂ © 2023 Dr. David Keegan ➲
by Conor Browne
•
28 November 2023
❦ “If you’re puzzled as to why governments and public health departments almost never mention even the possibility of SARS-CoV-2-induced immune dysregulation, it’s because to do so would be to admit the greatest mistake made in the history of modern health policy.” ❂ © 2023 Conor Browne ➲
by Dr. Adam Finn, Professor of Paediatrics, University of Bristol / Jim Reed, BBC
•
24 September 2023
❦ ‘The emergence of [new SARS-CoV-2 Variant of Interest] BA.2.86 meant a decision was made to bring forward the autumn Covid booster to better protect the most vulnerable this winter. But the new jabs are only available to people over 65 years old – it was the over-50s last year – and those with certain health conditions. That is a tactical decision , says Dr. Adam Finn, Professor of Paediatrics at the University of Bristol. He explained: “When younger people who’ve already had infections and vaccines get Covid [again], they get a cold and a cough and might be off work for a few days. There’s no real value in investing a lot of time and effort immunising them again when there are so many other things for the Health Service to be doing.” [ ❦ Note : Can a 62-year-old be defined as a ‘ younger person ’? Yes, at a pinch, if Mr. Finn compares them to a 78-year-old. What age-group do these ‘ younger people ’ belong to who don’t need vaccinating, and who instead need to be continually reinfected with a highly pathogenic Biohazard-Level 3 virus? Could it be a 32-year-old man or woman hoping to have a baby ? Or the 0 to 19-year-olds , who are the academic professor’s strong suit? ] ‘The reality is then that most under-65s will now end up boosting their immunity not through vaccination , but through catching Covid many times . In general, Prof Finn says each new infection should feel milder with the length of time you are sick reduced [sic] . “Each time you catch it, your immunity gets stronger and broader ,” he adds. ’ ❂ [ Note : This is simply not true, and is staggeringly dangerous. ] ❂ 📖 (24 Sep 2023 ~ Jim Reed, Health Reporter / BBC online) What you need to know about Covid as new variant [BA.2.86] rises ➤ © 2023 BBC .
by Tern, a Priest, in England
•
4 July 2023
❦ Ten people who were wrong 1. The people who said it was the 'exit wave' in April 2020, October 2020, February 2021, July 2021, October 2021, January 2022, May 2022, September 2022, December 2022, January 2023, and March 2023 are also wrong when they say it's the exit wave in July 2023. 2. The people who said that kids don't catch it, they were wrong. 3. The people who said that everyone had already caught Covid in Spring 2020 and that we were all immune to it by June 2020, they were wrong. 4. The people who said Omicron was mild, they were wrong. 5. The people who said that Covid infection didn't harm kids, they were and are wrong. 6. The people who say that people are prone to illness now because of lockdowns three years ago, they're wrong. 7. The people who say that working from home is worse for your health than working in an office, they're wrong. 8. The people who said that the best way to stop the spread of Covid is to wash your hands, they were wrong. 9. The people who said that you can't get reinfected, they were wrong. 10. The people who said that there wouldn't be any reinfections, and then when there were reinfections said that the repercussions of them would be milder, they were wrong. 11. The people who said that Covid is over, they were wrong. 12. The people who said Covid was just a flu, they were wrong. 13. The people who said that everyone had to get it, they were wrong. 14. The people who said that variants would be rare, they're wrong. 15. The people who said that Covid was seasonal, they were wrong. 16. The people who said that long-term repercussions of Covid infections would be rare, they were wrong. 17. The people who said that vaccines would end the spread of Covid, they were wrong. 18. The people who said that it wasn't airborne, they were wrong. 19. The people who said that Covid infections don't damage your immune system, they were wrong. 20. The people who said that Omicron was nature's booster, they were wrong. The people who said that 5G was causing the pandemic, they were wrong. The people who said that the way to end the pandemic was to stop testing, they were wrong. The people who said that masks don't work were technically right if you're talking about masks that don't work, but if you're talking about respirators that do work when worn properly, they're wrong. The people who said that restaurants and cafés were safe, they were wrong. The people who say that Covid isn't causing heart disease, they're wrong. The people who said that it would only affect China and the Far East, they were wrong. The people who said that Western hospitals and healthcare would be able to cope with Covid, they were wrong. The people who said that we should just let it rip, they were wrong. The person who told us to eat out to help out, he was wrong. The people who said that Covid infections weren't causing the increased RSV waves, they were wrong. The people who said that Covid infection was safe for healthy people, they were wrong. The people who said that Long Covid was a psychological problem, they were wrong. The people who said that Long Covid was caused by deconditioning, they were wrong. The people who said that repeat Covid infections for kids would be harmless, they were wrong. The people who said that standing two metres apart meant that you were safe, they were wrong. The people who said that schools were not super-spreaders, they were wrong. The people who said that Covid was solely a respiratory infection, they were wrong. The people who said that we just have to get it over with, they were wrong. The people who said that Covid would attenuate, they were wrong. The people who said that we had to infect healthy children with Covid, they were wrong. The people who said that Covid infections were finite and did not persist inside you, they were wrong. The people who said that Covid was a hoax, they were wrong. The people who said that Covid did not cross the blood-brain barrier, they were wrong. The people who said that letting Covid spread would be good for the economy, they were wrong. The people who said that only people with pre-existing medical conditions would be at risk were technically right, except we all have pre-existing conditions, so they were wrong. The people who said that the vaccine was a greater risk for kids than the virus, they were wrong. The people who said that you should vax and relax, they were wrong. The people who said that frequent testing made people vulnerable to Strep A, they were wrong. The people who said that Long Covid doesn't exist, they were wrong. The people who said that Covid infection was unavoidable, they were wrong. The people who said that we're all in this together, they were wrong. The people who said that most of the effects of Covid were felt in the aging West and not in middle-income and developing countries, they were wrong. The people who said that Covid would not mutate to evade immunity, they were wrong. The people who said that we didn't need to lock down, they were wrong. The people who said that the best thing to do was to make Covid endemic, they were wrong. The people who said that HEPA air filtration doesn't help, they were wrong. The people who said that ventilation doesn't help, they were wrong. The people who said that it's safe to end isolation at five days, they were wrong. The people who said that it's safe to end isolation at three days if you're under 18, they were wrong. The people who said that there was no such thing as a Paxlovid rebound, they were wrong. The people who said that Molnupiravir wasn't triggering mutations, they were wrong. The people who said that Covid is no longer causing serious illness, they were wrong. The people who said that we need to learn to live with Covid were technically right, but they meant just catching it repeatedly forever, so they were wrong. The people who said that pathogenic infections are good for children, they were wrong. The people who said that the severity of on-going repercussions of a Covid infection depends on the severity of the initial infection, they were wrong. The people who said that Covid infections don't leave you vulnerable to other opportunistic infections, they were wrong. The people who said that Covid infections couldn't be chronic, they were wrong. The people who said that Covid couldn't damage your brain, they were wrong. The people who said that testing was pointless, they were wrong. The people who said that we overreacted in 2020, they were wrong. The people who said that there was no asymptomatic infection, they were wrong. The people who said that adults couldn't catch Covid from children, because adults are taller than children and stand above their coughs and sneezes, they were wrong. The people who said that Covid infections couldn't accelerate dementia progression, they were wrong. The people who said that Covid infections couldn't dysregulate the immune system, they were wrong. The people who said that Covid infections couldn't cause or trigger autoimmune disorders, they were wrong. The people who said that Covid infections couldn't cause permanent disruption to metabolic processes, they were wrong. The people who said that Covid infections were beneficial, they were wrong. The people who said that unvaccinated people generally have better outcomes from infections than vaccinated people, they were wrong. The people who said that Covid doesn't cause strokes, they were wrong. The people who said that Covid doesn't cause heart attacks, they were wrong. The people who said that Covid doesn't cause high blood pressure, they were wrong. The people who said that Covid mitigations were just delaying the inevitable, they were wrong. The people who said that Covid infections were only dangerous because the virus was novel, they were wrong. The people who said that it should be personal responsibility as to whether you use mitigations, they were wrong. The people who said that Covid wouldn't mutate past anti-viral treatments, they were wrong. The people who said that Covid would just go away, they were wrong. The people who said that you can only catch Covid from strangers, they were wrong. The people who said that herd immunity would end the pandemic, they were wrong. The people who said that hybrid immunity would end the pandemic, they were wrong. The people who said that super immunity would end the pandemic, they were wrong. The people who said that we had achieved herd immunity, they were wrong. The people who said that all the damage of Covid infections is evident at the time of the initial infection, they were wrong. The people who said that Covid infection doesn't affect developing foetuses, they were wrong. The people who said that Covid infections don't cause neurological issues, they were wrong. The people who said that Covid won't affect infants developmentally, they were wrong. The people who said that Covid infection doesn't affect cognitive function, they were wrong. The people who said that it takes fifteen minutes to get infected with Covid, they were wrong. The people who said that Covid particles couldn't hang in the air for hours and cause infections hours later, they were wrong. The people who said that singing, shouting, aerobic activity, breathing, coughing and sneezing are not aerosolising activities, they were wrong. The people who said that vaccine efficiency would not wane, they were wrong. The people who said that you can tell if you're infectious, they were wrong. The people who said that Covid infections do not increase your risk of death from other causes, they were wrong. The people who said that waves of Covid infection no longer put a strain on healthcare systems, they were wrong. The people who said that the cure for Long Covid was graded exercise, they were wrong. The people who said that a Covid infection guaranteed that you were safe from Covid for months, they were wrong. The people who said that people were just being hospitalised with Covid, they were wrong. The people who pretended that Covid didn't exist, they were wrong. The people who said that the cure for Covid was Ivermectin/Hydroxychloroquine/prayer, they were wrong. The people who said that Covid infections didn't cause blood-clots weeks and months after the initial infection was over, they were wrong. The people who said that it was impossible for Covid infections to cause or accelerate cancer, or that Covid infection couldn't damage the body's ability to fight cancer, they were wrong. The people who said that Covid infections couldn't reactivate latent viruses, they were wrong. The people who said that countries with x or y climates wouldn't experience waves of Covid infection, they were wrong. The people who said that Covid can't trigger, cause, or worsen epilepsy, they were wrong. The people who said that Covid infections couldn't cause appendicitis, they were wrong. The people who said that your pets couldn't catch or be harmed by Covid, they were wrong. The people who said that you had to catch Covid to strengthen your immune system, they were wrong. The people who said that Covid infections couldn't cause POTS, dysautonomia and tachycardia, they were wrong. The people who said that you couldn't be infected by two different variants at the same time, they were wrong. The people who said that your sense of smell always comes back if you lose it during a Covid infection, they were wrong. The people who said that Covid infections couldn't affect male or female fertility, they were wrong. The people who said that Covid infections couldn't cause erectile dysfunction, they were wrong. The people who said that Covid infections aren't causing massive excess deaths, they were wrong. The people who said that Covid infections wouldn't lower life expectancy, they were wrong. The people who said that there is no such thing as superspreader events, they were wrong. The people who said that you just need to have faith to not catch Covid, they were wrong. The people who said that talking about the pandemic makes the pandemic continue, they were wrong – except in the case where someone with Covid is talking to someone else without Covid about the pandemic, thereby giving them Covid. The people who said that Covid was evolving into a dead-end branch that would end the pandemic, so far they're wrong. The people who said that immunity by infection is better than immunity by vaccination, they were wrong. The people who said that Covid infections would not have a significant effect on the economy because only a small proportion of people become sick straight away, they were wrong. The people who said that Covid infections couldn't cause permanent damage to the immune system, they were wrong. The people who said that Covid infections couldn't present like a stomach bug, they were wrong. The people who said that Long Covid is caused by lockdowns or masks or anxiety or anything other than Covid infection, they were wrong. The people who said that Covid infections couldn't dysregulate your gut microbiome, they were wrong. The people who blamed other viruses for the damage done by Covid infections, they were wrong. The people who said that Long Covid doesn't cause fatigue, they were wrong. The people who said that Covid infections couldn't damage the autonomic nervous system, they were wrong. The people who said that Covid infections couldn't cause endothelial dysfunction, they were wrong. The person who told me that Covid particles couldn't travel across a room because they had to obey the laws of physics, they were wrong. The people who said that we should take it on the chin, they were wrong. The people who said that the mental health consequences of lockdown were worse than the consequences of Covid, they were wrong. The people who said that Covid variants couldn't spontaneously combine to form recombinant variants, they were wrong. The people who said that mask-wearing only protects the people around you, they were wrong. © 2023 Tern, a Priest in England . ➲
by Dr. Michael Lin, MD PhD
•
2 April 2020
❦ “I am realizing more and more how unusual, unscientific, unmedical, and counterproductive it is for the World Health Organization (WHO) to select the name COVID-19 and reject SARS2. In fact it would be most consistent with medical practice to just call it SARS. Here’s why. In 1981, cases of immunodeficiency emerged in San Francisco; in 1982 , the Centers for Disease Control and Prevention ( CDC ) named this disease acquired immunodeficiency syndrome ( AIDS ). No agent was known at the time... Compare : in 2002 , cases of atypical non-bacterial pneumonia appeared in Guandong; in 2003 the CDC named this severe acute respiratory syndrome ( SARS ). No agent was known at the time... In 1983 , the virus that causes AIDS was discovered by Françoise Barré-Sinoussi and Luc Montaignier. It was eventually named HIV in 1986 by the International Committee on the Taxonomy of Viruses ( ICTV ). Compare : in 2003 , the virus that causes SARS was isolated in Hong Kong, sequenced by the CDC and a Canadian consortium. It was named SARSCoV in 2004 by the ICTV. ➲ Taxon Details for Severe acute respiratory syndrome-related coronavirus ➤ In 1986 , a milder acquired immunodeficiency syndrome was discovered in West Africa, and the virus was quickly isolated by the Montaignier group. It had 50% sequence identity to HIV . The virus was named HIV-2 . The disease name ? Unchanged: AIDS . Compare : In 2019 , a severe acute respiratory distress syndrome was discovered in Wuhan and the virus was quickly isolated by Wuhan scientists. It had 79% sequence identity to SARSCoV . The virus was named SARSCoV-2 by the ICTV. The disease name ? Well, that’s when the WHO stepped in. To review: HIV-1 and HIV-2 are 50% identical , and both cause immunodeficiency . They result in different disease severities (you’re less likely to die from HIV-2) – but the diseases they cause are (or the disease they cause is) considered the same : AIDS . SARSCoV-1 and SARSCoV-2 are 79% identical , and both cause severe acute respiratory distress . They result in different disease severities (you’re less likely to die from SARSCoV-2), so by analogy to HIV-1/2→AIDS , the diseases they cause should be considered the same : SARS . However, the WHO stepped in (why does the CDC have to defer to them anyway?) and decided that the one requirement for the name was that it not mention SARS . Thus the terrible name COVID-19 was chosen. It stands for coronavirus disease , and thus has no useful medical information . It is an open suspicion that this was done to deflect criticism for a slow response to what is basically a second SARS epidemic . Because we already knew how to stop [the airborne] SARSCoV – and knew that it was bad – there was no excuse for not quickly addressing what is basically a strain of SARSCoV . The purposeful hiding of the identity of the COVID-19 virus – that it is a strain of SARS virus – has had severe negative consequences to world health . By not realizing that we are dealing with SARS, many political leaders have failed to address the epidemic forcefully enough. Also, the term COVID-19 hinders clinical education and communication . Let’s compare to AIDS again. Calling the disease(s) caused by HIV-1 and HIV-2 as AIDS in both cases has clinical utility . The signs and symptoms are similar enough that it helps to consider HIV-1/2 together . Considering HIV-1/2 together also reminds us that treatments and preventive steps we learn from one can be used on the other . Likewise, COVID-19 should have been called SARS , SARS2 , or – as a compromise – variably severe acute respiratory syndrome , vSARS . Li Wenliang , who warned about the new outbreak in Wuhan, had it exactly right : “Seven confirmed cases of SARS were reported... The latest news is, it has been confirmed that they are coronavirus infections , but the exact virus strain is being subtyped.” Disease names have always been guided by a desire to inform . The WHO has taken the opposite approach , to misinform . Not surprisingly, confusion has resulted. With millions dying , we are now seeing the tragic consequences of WHO’s placement of politics over medicine and science . Since some people seem to have already forgotten their history (or maybe were living under a rock when the WHO naming decision happened), here’s the quote from the WHO itself...” ✾ ❦ From Science , 12 Feb 2020 : “COVID-19. I’ll spell it: C-O-V-I-D hyphen one nine. COVID-19.” ‘That’s how Tedros Adhanom Ghebreyesus, head of the World Health Organization (WHO), introduced the agency’s official name for the new disease that’s paralyzing China and threatening the rest of the world. The Coronavirus Study Group (CSG) of the International Committee on Taxonomy of Viruses, the paper noted, had decided that the virus is a variant of the coronavirus that caused an outbreak of severe acute respiratory syndrome (SARS) in 2002–03. So, it named the new pathogen severe acute respiratory syndrome-related coronavirus 2 , or SARS-CoV-2 . But that’s not a name WHO is happy with , and the agency isn’t planning on adopting it. “From a risk communications perspective , using the name SARS can have unintended consequences in terms of creating unnecessary fear for some populations, especially in Asia which was worst affected by the SARS outbreak in 2003,” a WHO spokesperson wrote in an email to Science . “ For that reason and others , in public communications WHO will refer to ‘the virus responsible for COVID-19’ or ‘the COVID-19 virus , ’ but neither of these designations is intended as replacements for the official name of the virus” that the study group has picked. Misunderstandings about the virus and disease names began almost immediately ...’ 📖 (12 Feb 2020 ~ Science) Update: ‘A bit chaotic.’ Christening of new coronavirus and its disease name create confusion ➤ ✾ ❦ From the WHO Director-General’s mouth on 11 Feb 2020 : — “First of all, we now have a name for the disease: COVID-19. I’ll spell it: C-O-V-I-D hyphen one nine – COVID-19. Under agreed guidelines between WHO, the World Organisation for Animal Health and the Food and Agriculture Organization of the United Nations, we had to find a name that did not refer to a geographical location, an animal, an individual or group of people, and which is also pronounceable and related to the disease .” [Ed: So ‘ SARS ’ would’ve worked, then.] “Having a name matters to prevent the use of other names that can be inaccurate or stigmatizing. It also gives us a standard format to use for any future coronavirus outbreaks ...” 📖 (11 Feb 2020 ~ World Health Organization) WHO Director-General’s remarks at the media briefing on 2019-nCoV on 11 February 2020 ➤ ❂ © 2020 by Dr. Michael Lin, MD PhD ➲